Meptik Rebrand

I led the full rebrand of Meptik, partnering with both co-founders and an external agency to build our new brand identity. I rolled out the brand across all touchpoints: creating branded assets, coding new email templates and signatures with animated GIFs, updating all social media profiles, and building the new website with an external developer and designer.

Internally, I drove team alignment by producing guidance for using new templates, logos, and assets, and I created pitch deck presentations and templates to support client-facing communications. I also worked with the internal creative team to create logo animations, and I also designed swag, found vendors, and developed print materials, ensuring the brand was fully realized across every medium.

The launch included coordinated announcements and content across social channels, email, and press, generating measurable impact and high engagement across our audiences.