Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Studios at WWE
Project Type
Case study
Case study
Industry Panel at NAB – Recording
For the launch of The Studios at WWE, I collaborated with the teams at WWE, AbelCine & Sony to build a campaign around showcasing their brand new virtual production studio.
We kicked things off with a joint press release, generating buzz right before the industry’s biggest broadcast trade show, NAB (National Association of Broadcasters). At the show, I secured a panel discussion in the official NAB program and helped organize two additional panels at the Sony booth. To promote the panels, I carried two WWE Championship belts around the event for photo opportunities, driving engagement and excitement.
Working with AbelCine’s video team, we developed a video case study and paired it with a written case study on our website, extending the momentum way beyond NAB.
