CES

At CES, my team and I partnered with Nikon and MRMC to deliver an interactive broadcast activation that let attendees step into the shoes of a meteorologist. Participants read from a teleprompter while a wind machine added drama, a storm built in real time, and AR effects fully immersed them in the scene. Each guest walked away with a branded, shareable video for social media, promoting all partnering companies.
This joint activation gave us the opportunity to showcase Disguise Studio Pro, our all-in-one virtual production solution, alongside Disguise’s creative services team, who designed the virtual environment. I led the activation on-site, inviting attendees to participate and even performing the demo myself to spark excitement and encourage engagement.
The campaign extended beyond the booth, supported by a press release, email communications, social posts, and a recap feature after the event.